Orvifrusa has been attending Iberflora for decades as an exhibitor, the International Plants, Flowers, Landscaping, Technology and Garden DIY, the professional referral event of the ornamental horticulture sector in Spain that takes place every year at Feria Valencia.

However, during this year, and due to the coronavirus pandemic, the fairs have not been able to be held as usual and have opted for digitalisation in order to continue offering their services to professionals.

Iberflora, for its part, has created the Iberflora Digital Business platform as a response to the demands of a sector that cannot stop, a communication and promotion tool for companies in the sector, which has, among others, an interactive catalog of companies, a marketplace with more than 2,000 product references, a generator of commercial contacts and an agenda of parallel online activities, such as interviews, exhibitions and round tables.

Orvifrusa, as could not be otherwise, is also present in this singular year in Iberflora Digital Business in the Premium participation mode, the ideal way to get the most out of the tool that Iberflora has made available to the professional.

In fact, the organization has confirmed that this digital tool will coexist with the face-to-face event in its next editions. A current, modern and necessary service for professionals to remain in continuous contact during the fair days.